Evertise
01 Mar 2023, 21:24 GMT+10
86% of businesses use video marketing in 2023. That doesn't mean they're making the right kind of branding video.
Branding videos in 2023 need to do more than TV advertisements of times past. Why? Because users' lives are flooded with video: over 250 million hours of YouTube is watched on just TVs a day!
In this video-saturated age, brands can't skip the essential elements that make their videos stand out. Otherwise, your content won't connect. It won't create interest, brand awareness, or customer retention.
In this brief branding video guide, we'll explain which elements you must include to connect. Read on to learn where to start when building a brand through video.
1. Brand Personality
Videos that look like the rest aren't good enough to grab consumers' attention. Branding videos stand out by consistently showcasing what's unique about your brand.
Whatever your USP is, keep it front and center even if it's evolving. Present your personality consistently via color palette, music, and camera style. You've succeeded if your consumers recognize it's one of your videos - before they've seen your branding.
2. Storylines
Stories bring branding to life. They add emotion, stakes, and intrigue to a video.
Combined, these draw viewers in as they wait for the climax. People want to know what's going to happen to a character's problem, even if they only spend a minute or less together. Use the three-act formula to create tension and satisfaction in every video, no matter how short it is.
3. SEO and SMO
Search-engine-optimized (SEO) videos use keywords to draw in users searching for content.
Social-media-optimized (SMO) videos are high enough quality that viewers share them. This increases your views and the chance of them going viral.
Together, SEO and SMO draw in viewers, then deliver good enough content that they pass it on.
4. Call to Action
Without a call to action (CTA), even the best video won't lead to customer acquisition. It is necessary at the end of every single branding video, as it gives viewers direction for their newly generated interest. Otherwise, even if they're drawn in by your marketing, they won't know the next step.
5. Perfect Editing
A compelling story, consistent brand personality, optimization, and a CTA are all fundamental. But consumers won't give a video the time of day if it's badly edited.
Viewers expect seamless video editing that makes even a choppy 15-second advertisement enthralling. Rather than attempting this in-house, contact the video production company located here.
Branding Video Tips for the Future
With these elements consistently included in each branding video, you can build and retain an audience. But what about when the next leap in technology comes along?
Before long, video marketing may be all about AI or interactive features. To keep up with how to use advancements in technology in your branding, stay up to date with our articles. We'll publish the latest branding video tips for you here.
Get a daily dose of Tampa Star news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Tampa Star.
More InformationCHEYENNE, Wyoming: A Wyoming bill outlawing the use or prescription of medication abortion pills, which was passed by the state's ...
DENVER, Colorado: The Southern Nevada Water Authority has voted to accept a $2.4 million grant from the US Bureau of ...
WASHINGTON D.C.: The US government has reported that the exceptionally wet winter in California this year will offer relief from ...
FRANKFURT, GERMANY: Authorities said that as part of a crackdown on gangs suspected of blowing up ATM machines and stealing ...
BERLIN, Germany: Germany will send a cabinet minister to visit Taiwan next week, at a time when Berlin is reviewing ...
ZURICH, Switzerland - Depositors will be fully protected, shareholders will have their equity dwarfed, while bond holders will be largely ...
WASHINGTON D.C.: The US State Department has issued a travel warning regarding dangerous fake pills sold at pharmacies in Mexico, ...
FRANKFURT, Germany: The German Automobilwoche magazine has reported that as part of its efforts to switch to selling electric vehicles ...
NEW YORK, New York - U.S. stocks rallied on Monday following the weekend buy-in of Credit Suisse by UBS, which ...
WASHINGTON D.C.: The US Federal Reserve Bank has announced that cash-strapped banks throughout the US borrowed some $300 billion during ...
BEIJING, China: Following the inability of China Huarong Asset Management Co Ltd to release financial reporting obligations in 2020, China ...
ZURICH, Switzerland - Depositors will be fully protected, shareholders will have their equity dwarfed, while bond holders will be largely ...